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Archive for April, 2010

Easy Peasy Branded Email Newsletters

Monday, April 26th, 2010

We’ll design and build your branded email template (tested across all the major email clients so your message is consistent) and then you can edit and send them whenever you need to EASILY.

NITTY GRITTY…

Manage Lists and Subscribers
Everything you need to create a successful email campaign:

  • Personalization – Make it personal by inserting your subscribers name or the last product they purchased.
  • Forward to a friend – Let your recipients spread the word virally and we’ll track the results.
  • Powerful reports -Track the opens, clicks, forwards, unsubscribes, bounces and more.
  • Signup Forms – we’ll create you signup forms which can be added to your site or social networks like facebook.
  • Custom Fields – Store anything you like on subscribers and easily insert them into email content.
  • Segments – Send targeted campaigns to groups of subscribers based on your own criteria.
  • Suppression lists -  Never send to anyone who has unsubscribed, bounced or marked you as spam.

Powerful Reporting Tools

  • Compare Campaigns – Spot trends by comparing opens, clicks and more for multiple campaigns at once.
  • Link Clicks – Learn what subscribers are interested in by which links were popular, who clicked.
  • Bounces – See who bounced and why, and we’ll figure out if we should try again or remove.
  • Unsubscribes – We make sure you don’t accidentally try and send to them again in the future.
  • Spam Complaints – Integration with Yahoo!, Hotmail and more mean we can report on complaints.
  • Export to Excel - Export all reporting data to Excel for offline storage or further analysis.
  • Activity Timeline – See your complete history with every subscriber in a handy timeline.
  • Top notch deliverability – Authentication, relationships with ISP’s and more ensure your emails are delivered.

BRANDED EMAIL NEWSLETTER EXAMPLES…

Boxtopia Email Newsletter

Boxtopia send loads of traffic to their site promoting their great offers using their monthly email newsletter

Chandlers Oil and Gas

Sing it with us. Chaaaaandlers Oil and Gas!

Anna Scholz

Celebrated around the world for fabulous “curvaceous couture” in sizes 12-28 Anna Scholz communicates to her clients using a Kimeera email newsletter.

British Wheel of Yoga

A typical email newsletter during the design phase.

Newsletter Stats

Reporting tools – sexy!

Give me a call if you’d like to know more :)

0845 260 6057 or email me: smile@kimeera.com

Eddie Johnson
Director

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Tiddley Pom packaging design + illustration

Monday, April 26th, 2010

Our in-house illustrator and resident mad woman Leona Preston often produces lovely work but this project in particular really allowed her to show off her strengths as both a packaging designer, but also as an illustrator.


Big pack shots coming soon

The Tiddley Pom range is a four stage holistic treatment, it involves washing, massaging, soothing and protecting a baby’s skin with four concoctions, all fair trade, 98 percent organic, and paraben and mineral-oil-free.

Available at Harrods and costs £30.00 (tiddley-pom.com) – one of our off-the-shelf SWAN content managed websites.

Scott Marson
Creative Director

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Ramada + Best Western hotel join Kimeera

Monday, April 26th, 2010

Great news! We have been instructed to take photos and 12 virtual tours for both the Grantham Ramada and the Best Western’s Kings Hotel.


Not the longest blog in history (especially from me) but we thought it would be worth writing something as we’re really pleased. We have been offering film and photography for about 7 years both here at Kimeera and when we were working for Fovia years ago, but it’s something we’ve never really pushed that hard really.

If you visit our YouTube page www.kimeerafilms.co.uk you can see some of the films we have done and also Flickr www.flickr.com/kimeera for a mixed range of shots (including Kenny in his kilt).

We were also recently instructed to shoot The Savoy, The Connaught and The Barclay for our client GWP. Unfortunately permission’s can’t extend to upload them here, but you’re more than welcome to request examples which we would happily send…

Other recent shots have been for Newark Showground…

Whisk it man...WHISK IT

dribbly dribbly

Whooooosh

Catnip for Rabbits

Mmmmmmmmmmmm

Scott Marson
Creative Director

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How to catch a great idea

Monday, April 26th, 2010

Let’s talk about ideas…

You know what, let’s NOT be serious for a second.

I mean more than getting dressed up for a day.

Let’s push the boat out.

Let’s stick our finger in the cake and see what happens…

Getting everyone to write a message on clear perspex since our last office has gone down really well and now Mortgage Options have one too. It's a simple but real talking point. We're going to do one for every ranch and will give us a real sense of growth and a bit of nostalgia :)

…and that’s usually as far as the brainstorming goes. Everyone looks at each other blankly – and the second there’s a sense it’s not working we put everything back in the cupboard and place a label on the door that says “tried it, didn’t work”.

I can empathise with people who loathe the prospect of “brainstorming” or “blue sky thinking” or any other number of elitist terms for coming up with an idea.

The thing is, unless you’re comfortable coming up with ideas all day long, the experience is going to be a little strange isn’t it? Most things are a little wooden without a bit of practice and sometimes we underestimate how much energy is needed and how long an idea can take.

When you look at the longevity of a great idea I’d say it’s well worth the effort.

When I’m afforded the opportunity to rebrand a business, create a campaign or simply come up with a unique idea every fibre of my body wants to NAIL IT.

It’s something that’s kept me hooked to the prospect of new work and a blank sheet of paper for a long time and it’s something I don’t think I’ll ever get tired of.

I have noticed there are certain environments that, when I remember, I employ to the creative process and thought this could be something worth waffling on about in this here Village Link magazine.

“TECHNIQUES” TO CATCH AN IDEA

  1. DON’T EATStart at 5-6am and work through until 10-11. Filling yourself up with stodgy food makes your body want to sleep it off and sticks your brain into hibernation mode.
  2. DISTRACTIONStaring at a blank sheet of paper can be pretty painful when you’re in a cul-de-sac so I sometimes go and have a shower if I’m working from home. There’s something in doing something automated like washing your hair that gets your conscious mind busy. Try these too…> Go for a drive
    > Brush your teeth
    > Go to the pub

    I realise the last one just sounds like an excuse to go to the pub, but I have come up with loads of ideas when dropping in on the way home. I think this also has something to do with with having an empty stomach too and being relaxed maybe? Who cares, it works.

    I wouldn’t consciously brush your teeth with the express intention to crack an idea.  Just be aware that this could be a place where it could happen. No help am I!!??

  3. KILL IT, BIN ITSometimes an idea that just needs that one last piece of the puzzle can’t be cracked, and something infinitely better is just waiting patiently around the corner.
  4. ROMANCEDon’t expect to nail something in one sitting. If you’re not enjoying the process do it another time, don’t force it. Keep a pad and pen and go for a walk but not TO NAIL THE IDEA. Where’s the romance in that?
  5. NEG FERRETSIf you DO think you’re onto something, be careful who you share your ideas with initially. Steer away from the negative ferrets until you’ve had a healthy balance of positive feedback from more open minded folk. THEN YOU MUST show the neg ferrets. You have to get a balanced view from everyone.

Scott Marson
Creative Director

Follow my woofs on twitter
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Kimeera woofs
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Kimeera's first Scotsman joins the Ranch...

Kimeera's first Scotsman joins the Ranch...
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proudly supporting home start grantham and kimeera young creatives network Home Start, KYCN and NHN Media Home Start Kimeera Young Creatives Network NHN media

Charlotte Johnson

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0845 260 6057

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Upstairs 4 Finkin St
Grantham
Lincolnshire
NG31 6QZ

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smile@kimeera.com

Kimeera houses 9 website developing, graphic designing, illustrating, film making folk at the deers head office in Grantham, Lincolnshire.

The chances of all these personalities not only playing together without pulling each others hair and stealing each others shoes, but positively thriving in each others company makes most people suspicious Kimeera is some sort of military experiment - it just goes against the grain of the normal website/graphic designer chest beating dynamic - and we’re very proud we’re not like that to be honest!

After 3 years, quadrupling folk and turnover the next phase for 2009 is to populate every town that’ll have us with outposts to feed the hungry hippos back at basecamp. They’re a creative, hard working, fun bunch of humans who like doing a super job for their clients and after investing quite a lot of dosh in business coaching to introduce a shiny and impressive production system, generally, everything runs like clockwork - and if it doesn’t, Studio whipcracker, Charlotte Johnson gets her blunderbuss out.

We thought our clients chose us because we were a genuinely combined, all-weather, in-house website and graphic design agency but, when we phoned them, it turned out it was also because we gave a hoot, rarely talked gobbledegook (and were embarrassed when we were caught out - ask Eddie about Search Engine Optimisation, haha) and we certainly appeared to know our onions. Which was nice.

Anyway, enough waffle, have a butchers through the site, we hope you like what you see… and here’s the predictable close line… so give us a call on 0845 260 6057 and we can discuss your website, graphic design or even film needs etc… woohoo - see you soon.