Let me start at the beginning…Charlotte (studio director) always wanted an office goldfish…so we bought one. John (web development director) named him Tony Hadley…and after a month or so he developed a little fin disease (Tony, not John). There were some unnerving rumblings about “letting it go” and eventually we bought some fluid that sorted him out good and proper! (so THERE Ryan!) I went to the shop with John…I’d asked him what he’d like as a pet and he said he’d always fancied a Bearded Dragon. I’d met a few of THOSE in my time, but none that you could squeeze into a “viv”, so we had a look around Pet Care on Westgate in Grantham www.reptilemagic.co.uk and fell in love with a little fella that John quickly named The Ultimate Warrior (TUW). He soon grew, gulping down crickets and shedding skin like no-one’s business. (He can soon eat mice apparently).

Anyway (and I am getting to the point, honest) after Christmas, I opened a new Reseller Outpost in Bretby, Derbyshire and it had none of the 18 months worth of glamour of the Grantham Ranch, no deer’s head, pets, art on the walls and whatnot so, in my small way…I bought a little wooden budgie (Ron Burgundy) to sit on my keyboard.
Now, I know this probably sounds a bit juvenile to the more cynical, hard nose businessman crowd…but we had been experimenting with the pets through twitter…giving them their own identities…and they were driving legitimate traffic to our website…Tony the goldfish soon became the codfather of twitter (@tonykimeera) and just mused about castles with over 700 followers, whilst TUW (@warriorkimeera) mainly threw abuse at Tony with over 500 followers too. We all have twitter accounts and embed them into our website, which is essentially a blog, and we have had no end of clients commenting on how this both demonstrates the size of our ranch (now 14 folk) and how transparent we are as a company…
So, myself, Ryan (hybrid graphic design and website designer) and John were working late one night when one of them stole my Ron and then passionately blamed each other the next morning! That weekend I received my first poison pen letter at home, followed the next week with instructions that I had to raise £100 for Comic Relief or the Budgie got “combined” together with a sinister picture of Ron in front of a combine harvester…Obviously shaken, I realised that I had to do something for Comic Relief (which I had never done before) and, on the Sunday night, published a message on Facebook stating that I’d run 10k on Friday 13th if people would help me raise the ransom money…
So, a friend of mine told me about www.sponsor-me.org which gave folk the opportunity to contribute online…I just pasted the link on Twitter (which also appears on our website) through Facebook, I messaged all my friends, some of them used their own friend list to promote the cause and, very quickly, the message exponentially grew. Getting into full swing I bought a digital red nose and changed all my pictures to permeate the Comic Relief brand, and I hit the target of £100 really quickly. Hopefully, by the time you read this, we will have blasted the now upgraded target of £200, my Ron will be safe back home, and I won’t have collapsed on the treadmill…
I think it just goes to show that if you use a little quirkiness, free social media and you don’t just expect to sit back and watch it happen, then you can really get your message out there without breaking the already flagging banks!!
Thanks to everyone that contributed! If you would like to sponsor the run then please click here, thankyou!
Scott Marson
MD & Founder Folker